What is the Multimedia and Multiculturalism Programme?
Multimedia & Multiculturalism (M&M) is an exciting national programme that links ethno-cultural communities with media organizations, in Canada. M&M brings the spectrum of voices, opinions and realities of ethno-cultural youth through a series of regional and national educational activities that promote diversity in mainstream media
First, M&M links youth with media agencies (TV, radio, print) and considers the role the media plays, the kind of information they produce, who they employ, in what positions, how they conduct business and interact with wider audiences.
Second, M&M engages post-secondary institutions that produce many of Canada’s media technicians, producers, reporters, etc. to assess who is applying and being accepted to media/communications programs and the support systems available to students.
Third, M&M works with ethno-cultural communities and media organizations/schools to build bridges among diverse groups. M&M also engages NGOs and other community organizations to support them in building successful relationships with Canadian media.
What kinds of activities do we do?
Community Dialogues, Public Forums, Town Halls
High School workshops
Media literacy and public education
Media Internship Programme
What are the M&M Internship programme’s goals and benefits?
The Multimedia & Multiculturalism Project is a “menternship initiative” that works with media partners to bring qualified, trained and talented youth from underserved ethno-cultural communities to this unique internship. The media industry ‘mentors’ will build their reach to the best and brightest of qualified graduates. Host partners and Intern communities will mutually benefit from enhanced diversity, knowledge sharing and powerful outreach to ethno-cultural communities. Partner organizations will be enriched by the contributions of an often unrepresented, yet growing segment of Canadian society.
The Intern will…
Acquire invaluable field experience to enhance their knowledge, skills and employability;
Receive comprehensive training/briefing and de-briefing sessions;
Gain independence and confidence and consider multimedia as a career path;
Succeed based on UNA-Canada’s international internship model, participation will guarantee a 90% success rate in transcending the barriers facing early-career minority young professionals as they try to enter the job market;
Receive targeted and consistent job search support including one-on-one counselling;
Complete your internship hot and ready to enter the market place with valuable skills, experience and having gained a large network of media professionals;
Give back to your community and local high schools to encourage others to consider careers in the media to build a better Canada and world.
Who is eligible to participate?
Eligible participants must meet ALL of the following requirements. They must be:
1. A Canadian citizen, permanent resident or landed immigrant in Canada.
2. Available to attend a two day briefing session in Ottawa in mid May 2011.
How long are Placements?
The duration of placements are between 6 to 12 weeks. All participants are expected to fully complete their placement period.
What types of placements are being offered through M&M?
Placements will be undertaken with mainstream media organizations, notably Rogers and CTV, in seven regions across Canada including Ottawa, Vancouver, Calgary, Halifax, Toronto, Montreal and Saskatoon.
How are the participants selected?
Selection is based upon the Terms of Reference (ToR) that are provided by the Host Media Organization and depend on the positions available in a given year. UNA-Canada strives to provide the best match to host criteria and applicants.
Is it too late to apply?
No. Application deadline is May 1st, 2011. Applications can be found on our website.